Creatures of Comfort teams up with Not-For-Profit organization Lelt Foundation to create
#CoCxLF: A Fair Trade capsule collection, made in Ethiopia
New York, NY –
Jade Lai, owner of cool LA / NYC retailer, and designer of private label
collection; Creatures of Comfort collaborates with New York-engined, Ethiopian-based NFP
Lelt Foundation to create a summer-cool, wearable Fair Trade capsule collection.
Lelt Foundation’s Director of Merchandise, Zamari Graham-Smith and Lai met and formed a
relationship years ago as Wholesale Sales professional and Buyer within the fashion
industry. After casually sharing their common interests in Ethiopian craftmanship, Jade
suggested creating designs for Lelt’s community of weavers to interpret. Thus, collaboration
initiative #CoCxLF was born.
#CoCxLF is signature Creatures of Comfort; modern, relaxed and versatile in breathable,
100% machine washable cotton. Woven on handlooms in Kara Kore by weavers Demela,
Batiso, and Amba who are enrolled on Lelt Foundation’s Job Creation program, these
garments are sized to fit all. 100% of each #CoCxLF item sold goes directly back to the
weavers, their families and the community of Kara Kore, the region in which the Lelt
“I’ve always been interested in Ethiopian weaving capabilities. I was happy to create
wearable designs to Lelt Foundation’s community of weavers whilst also creating jobs. A
win-win” says Lai.
Anja Wood, Founder and President of the Lelt Foundation adds, “ I’m very grateful for Jade’s
support. We’re excited to see #CoCxLF raise awareness of our Job Creation program” .
: Kara Kore, the community Lelt Foundation serves, is located on the
outskirts of Addis Ababa, Ethiopia. The Lelt Foundation leads programs in education,
nutrition, job creation and orphan care to empower impoverished women and children to
pull themselves permanently out of poverty.
Creatures of Comfort
: Founded in Los Angeles in 2005, Creatures of Comfort is widely
considered a haven for those seeking hard-to-find labels with standout personalities. In the
fall of 2010, a NYC flagship opened and debuted the Creatures of Comfort private label
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