Creatures of Comfort teams up with Not-For-Profit organization Lelt Foundation to create #CoCxLF: A Fair Trade capsule collection, made in Ethiopia

New York, NY – Jade Lai, owner of cool LA / NYC retailer, and designer of private label collection; Creatures of Comfort collaborates with New York-engined, Ethiopian-based NFP Lelt Foundation to create a summer-cool, wearable Fair Trade capsule collection.

Lelt Foundation’s Director of Merchandise, Zamari Graham-Smith and Lai met and formed a relationship years ago as Wholesale Sales professional and Buyer within the fashion industry. After casually sharing their common interests in Ethiopian craftmanship, Jade suggested creating designs for Lelt’s community of weavers to interpret. Thus, collaboration initiative #CoCxLF was born.

#CoCxLF is signature Creatures of Comfort; modern, relaxed and versatile in breathable, 100% machine washable cotton. Woven on handlooms in Kara Kore by weavers Demela, Batiso, and Amba who are enrolled on Lelt Foundation’s Job Creation program, these garments are sized to fit all. 100% of each #CoCxLF item sold goes directly back to the weavers, their families and the community of Kara Kore, the region in which the Lelt Foundation serves.

“I’ve always been interested in Ethiopian weaving capabilities. I was happy to create wearable designs to Lelt Foundation’s community of weavers whilst also creating jobs. A win-win” says Lai.

Anja Wood, Founder and President of the Lelt Foundation adds, “ I’m very grateful for Jade’s support. We’re excited to see #CoCxLF raise awareness of our Job Creation program” .

Lelt Foundation: Kara Kore, the community Lelt Foundation serves, is located on the outskirts of Addis Ababa, Ethiopia. The Lelt Foundation leads programs in education, nutrition, job creation and orphan care to empower impoverished women and children to pull themselves permanently out of poverty.

Creatures of Comfort: Founded in Los Angeles in 2005, Creatures of Comfort is widely considered a haven for those seeking hard-to-find labels with standout personalities. In the fall of 2010, a NYC flagship opened and debuted the Creatures of Comfort private label collection.

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